邮轮母港航线规划设计与运营模式对策研究——以厦门邮轮母港为例

Strategies for Cruise Home Port’s Itinerary Planning and Design and Operation Mode: a Case Study of Xiamen Home Port

近20年来，我国邮轮旅游增速迅猛，已然成为国际第三大邮轮旅游区。邮轮文化也正在我国普及和发展，但地缘政治关系等因素给中国邮轮旅游业带来了新的挑战和机遇，受国际、地区诸多因素的影响，国际邮轮旅游业和中国邮轮旅游业自2017年以来增速放缓。在分析国际、国内和厦门邮轮邮轮旅游发展现状及其成因的基础上，本文提出了厦门邮轮母港航线规划、设计、运营及其相关配套政策方面的对策措施。

With the boom of the cruise tourism in the last 20 years, China has become the world＇s 3rd biggest region of cruise travel. Cruise culture is also developing in China and gaining popularity with many Chinese people. But the geopolitical relationship and some other factors have brought China＇s cruise tourism new challenges and opportunities. Because of the effects the international and regional factors are bringing about, the growth of international and China＇s cruise tourism has slowed down since 2017. This article first introduces the cruise tourism development status of home and abroad, particularly of Xiamen, analyses its causes, and gives suggestions on the cruise itinerary planning and design, operation mode and the corresponding strategies of Xiamen Home Port.