高校专业品牌实力提升研究

Research on the Promotion of Professional Brand Strength in Universities

专业品牌是高校发展的生命线。在高考录取批次改革的背景下,专业品牌的打造,既是培养创新型人才的需要,也是提升专业核心竞争力的需要。文章首先分析了高校专业品牌建设的紧迫性和必要性,进而提出专业品牌建设的原则和策略。

Major brand is the lifeline of the development of universities. Under the background of college entrance examination batch reform,the construction of major brand is not only the need to cultivate innovative talents,but also the need to enhance the core competitiveness of the major. This paper first analyzes the urgency and necessity of brand building of university major,and then puts forward the principles and strategies of major brand building.