摘要
本文根据营销策划岗位职能的要求与传统教学内容的不足,以行业发展作为背景,从高职高专的教育目标出发对营销策划课程教学模式和手段进行了深入分析的基础上,探索基于工作过程系统化的项目化教学改革。
According to the requirements of marketing planning post function and the deficiency of traditional teaching content,With the development of the industry as the background,Based on the educational objectives of higher vocational colleges,this paper makes a deep analysis of the teaching mode and means of marketing planning course,Exploration of project teaching reform based on systematization of work process.
作者
李娟
LI Juan(Sichuan Vocational College of Information Technology,Guangyuan,Sichuan 628017,China)
出处
《教育教学论坛》
2018年第26期139-140,共2页
Education And Teaching Forum
关键词
项目化教学
营销策划
改革
project teaching
marketing planning
reform
