摘要
本文从报纸读者持续流失、读者老龄化的现象出发,深入挖掘报纸媒体在转型与坚守中难以抉择的内在困境,分析报纸媒体的内在缺陷,以及其受到内外夹击生存不易的行业趋势,以期从报纸转型、报纸内容制胜、增加互动性等角度,为报纸媒体找到一条新的出路。
The article is from newspaper readers continued erosion,readers on the phenomenon of ageing,dig deeper into the newspaper media in transition and stick to the inner dilemma,analyzes the inadequacy of newspaper media,newspapers attack inside and out survival being not easy to industry trends,in order to find a new way,from newspapers transition,newspaper content winner,increase the interactivity and other angles.
作者
李彤
LI Tong(Northeast Forestry University,Harbin,Heilongjiang 150040,China)
出处
《教育教学论坛》
2018年第26期227-228,共2页
Education And Teaching Forum
关键词
报纸媒体
生存现状
策略研究
newspaper media
status quo
strategy research
