网生内容产业联动开发的再思考

On Linkage Development of Net Life Content Industry

当下网生内容产业的联动开发是新时代文化及互娱产业发展的趋势,网生内容正在经历从内容到渠道的各个环节的生态变化。面对纷繁的IP内容、大数据运营等现象级话题,从业者能否保持冷静的思考和理性的判断是网生内容产业发展的核心。如何利用网生内容推动媒介融合发展步入新格局?如何在"内容为王"的时代更好地理解内容本身的价值?如何发挥网生内容多元化营收属性及利润模式的优势,使其朝多元多栖领域发展?笔者将从三个问题入手,对网生内容产业的联动开发进行一次新的思考。

At present, linkage development of net life content industry is the trend of the development of new era culture and mutual entertainment industry. Internet content is experiencing ecological changes from content to channel. Facing the numerous IP content, large data operation and net life content industry deportment if practitioners maintain calm other phenomenal topics, it is the core of the thinking and rational judgment. How can we make use of net life content to promote media convergence into a new pattern？ How can we better understand the value of content in the era of ＂content as the king＂ .9 How can we enue attributes and profit models of net life content and develop it ing from the three questions, the author does research on linkage make full use of the advantages of diversified rev- towards multivariate and pluralistic fields？ Start- development of net life content industry.