新媒体背景下学术期刊信息传播路径探索

A Probe into the Information Communication Path of Academic Journals in the Context of New Media

新媒体背景下,学术阅读的经济形态、信息载体和传播平台都发生很大变化,学术阅读变成服务阅读需求为核心,注重学术信息传播、阅读、思考、分享、互动、评价等,学术阅读呈现浅阅读、碎片化、单篇化的阅读模式。传统学术期刊面临巨大的冲击和挑战,阅读群体在减少,数字阅读成为未来学术阅读的发展趋势。传统学术期刊要利用新兴媒体技术特点和优势,改变学术期刊的单一传播模式,明确服务对象与服务内容,创新服务理念,实现学术信息双向传播,实现学术阅读的规范化、有序化、数字化和社会化。

Academic reading＇ s economic form, information carrier and communication platform have undergone great changes under the background of new media convergence. Academic reading becomes service reading needs as the core, pay attention to academic information dissemination, reading, thinking, sharing, interaction, evaluation, academic reading presents shallow reading, fragmented, and singularized reading patterns. Traditional academic journals face great impact and challenges, reading groups are decreasing, and digital reading becomes the future development trend of academic reading. Traditional academic journals to use the emerging media technology features and advantages, change the single communication mode of academic journals, clear the concept, achieve two-way dissemination of academic and social of academic reading. service object and service content, innovative service nformation, achieve the standardization orderly, digital