消费社会视野下大学生消费状况实证研究:贵州高校例证

An Empirical Study on the Consumption Status of College Students from Perspective of Consumer Society: Taking Higher Education Institutions of Guizhou as an Example

基于消费社会视野加强当代大学生消费问题的区域性与整体关联性认识,具有重要理论与实践价值。文章立足贵州省高校抽样调查数据,客观考察了大学生的消费状况。研究表明,大学生消费资金来源以家庭供给为主;消费结构总体合理;消费观念多元,节俭、发展、大众及成就型为主;各项消费项目水平逐年攀升,分化趋势明显,耐用消费品拥有指数分层有一定适用性;影响大学生消费的主要因素多源而复杂,其中,家庭具有决定性影响。研究认为,大学生消费状况反映了消费社会大学生社会化的过程与特点,是一定经济与社会发展、生产与生活方式、网络文化、校园环境、朋辈群体以及大学生家庭稀缺资源占有状况等共同作用的过程与结果,是社会阶层和群体分化的缩影与映射,实质是一种社会建构。

It is of great theoretical and practical value to strengthen the understanding of the regional and overall relevance of contemporary college students＇ consumption problems from the perspective of consumer society. This study is based on the sample survey data of colleges and universities in Guizhou Province. The research shows that the main source of college students＇ consumption funds is family supply,the consumption structure is reasonable,the consumption concept is multivariate,thrifty,developing,popular and achievement type; The level of various consumption items is rising year by year,the trend of differentiation is becoming more and more obvious,consumption stratification has certain applicability and explanatory power; the main factors affecting college students＇ consumption are multi-source and complex,among which the family has decisive influence. The consumption status of college students reflects the process and characteristics of socialization of college students in consumer society. It is a certain economic and social development,production and life style,network culture,campus environment. The process and result of the joint action of the peer group and the college students＇ family scarce resources is the epitome and mapping of the social stratum and group differentiation,which is essentially a kind of social construction.