供电企业电力营销管理策略研究

Research on Power Marketing Management Strategy of Power Supply Enterprises

市场经济逐渐发展,以市场为导向已经逐渐成为各企业普遍认可的事实。对于供电企业而言,逐渐调整营销管理理念,以市场为导向,坚持完善自身业务和技术支持,是促进自身发展的重要举措。因此,主要分析了供电企业电力营销上存在的问题,并进一步提出了解决措施。

The market economy has gradually developed, and market oriented has gradually become the fact that all enterprises generally accept. Therefore, for power supply enterprises, gradually adjusting the concept of marketing management, marketoriented, and improving their business and improving technical support is an important measure to promote their own development. This paper mainly introduces the current situation of power marketing in power supply enterprises, and then analyzes the problems existing in power marketing of power supply enterprises, and puts forward solutions.