基于大数据的旅游文化创新

Tourism Culture Innovation Based on Large Data

旅游产业作为我省乃至全国第三产业中的新生力军,不仅成为新的经济增长点,而且在全省乃至全国GDP总额的贡献比例异军突起,逐年递增。如何发展旅游业,如何将旅游与文化产业结合,获得更多游客的关注与青睐,成为政府以及旅游投资人们所关注的新问题与新焦点。本文拟采用大数据技术,对旅游文化产业进行分析与整合,从而使已有的旅游资源得到充分的利用,并在此基础上可以为新的旅游资源开发提供导向。

As a new force in the third industry of our province and the whole country,the tourism industry has not only become a new economic growth point,but also the contribution ratio of the total GDP is rising in the whole province and even the whole country. How to develop tourism,how to combine tourism with cultural industry,and how to get more attentionr of tourists,has become a new problem and new focus that government and tourism investment people pay attention to. This paper uses large data technology to analyze and integrate the tourism culture resource,so that the existing tourism resources can be fully utilized,and on this basis,it can provide guidance for the development of new tourism resources.