绿色食品网络营销模式的检视与构建分析

Analysis and development of green food internet marketing mode

随着人们对健康的重视,绿色食品受到广泛地关注,成为最受欢迎的食物之一,而网络营销为绿色食品营销提供了新思路。绿色食品营销商家积极开拓新的网络营销的方式,促进绿色食品的销售。但目前绿色食品网络营销存在部分地区互联网技术不发达、绿色食品网络营销商缺乏专业的营销知识和手段、绿色食品质量无法保证、网络营销法制不完善等问题。本文对目前我国绿色食品网络营销模式种类及其优缺点进行了分析,提出需要改进的方面,并为构建新型绿色食品网络营销模式提供了新思路。

With people＇s attention to health, green food has received extensive attention and has become one of the most popular foods, and the internet marketing has provided new ideals for green food marketing. Green food sellers actively explore new ways of internet marketing and promote the sale of green foods. However, at present, there are some problems in internet marketing of green foods, such as the undeveloped internet technology in some areas, the lack of professional marketing knowledge and methods for green food internet sellers, the inability to guarantee the quality of green food products, and the imperfect legal system for internet marketing and so on. This paper analyzed the types, advantages and disadvantages of current internet marketing model of green food in China, and put forward some aspects that needed improvement, and gave some new ideas for building a new type of green food Internet marketing model.