从“电子海洛因”到“中国创造”:《人民日报》游戏报道(1981-2017)的话语变迁

From E-heroin to Created in China:Discourse Change of Digital Game Coverage in People's Daily from 1981 to 2017

本研究以《人民日报》所有提及"游戏"的图文内容为研究对象,基于批判话语分析(CDA)的理论视角,从文本、话语实践、社会文化实践三个层面,对37年来的1718个报道样本展开历时性的分析,试图回答:中国主流媒体的代表《人民日报》近40年来如何报道游戏和建构游戏形象?本研究追溯了游戏报道文本数量、关键词与态度的历史变迁趋势;分析了游戏报道话语实践中"危害青少年""产业经济""文娱新方式""信息技术""治安管理""电子竞技"六大框架及其竞争;按四个历史时期讨论了报道文本与社会文化实践的互动;还探讨了游戏报道话语变迁背后的意识形态变化。

This paper focuses on the news coverage around Chinese gaming and presents four phases of such journalism. In total all the 1718 news articles on digital games inPeople＇s Daily from 1981 to 2017 are explored from the theoretical perspective of Critical Discourse Analysis. The paper tries to answer how Chinese mainstream news media such as People＇s Daily reports and constructs the image of digital game. The paper traces the change of the number, keywords and attitudes of all thereports; analyzes the six contesting frames in the discourse praxis of such journalism; discusses the interaction between the reports and the social cultural practices in different historical phases; and explores the ideology change beyond the change of the game reports discourse.