微信使用中的隐私关注、认知、担忧与保护:基于全国六所高校大学生的实证研究

Privacy Concerns,Privacy Cognition,Privacy Worry and Privacy Protection While Using WeChat:An Empirical Study from Six Colleges' Students in China

本研究通过调查中国六所高校大学生的微信使用情况,考察了大学生微信使用中的隐私关注、隐私认知、隐私担忧和隐私保护的相关状况及其相互关系。研究发现,大学生微信使用程度越高,其隐私关注和隐私认知水平越高。大学生对社会隐私信息的认知水平高于个人隐私信息的认知水平。总体看来,大学生在使用微信的过程中,对个人信息的认知水平越高,其隐私关注和隐私担忧水平越高,采取隐私保护措施的可能性越大。此外,大学生在微信使用过程中存在明显的"隐私悖论"现象,即大学生一方面表示担心自己的个人隐私泄露,但又主动披露大量的隐私信息。

Based on data from students in six colleges in China, this article investigated the status and correlations between their privacy concern, privacy cognition, privacy worry and privacy protection while using WeChat. Results showed that the higher frequency of WeChat use is positively related to higher privacy concern and the privacy cognition. Also, their cognitive level of social privacy information is higher than personal privacy information. In addition, the higher their cognitive level of personal information, the higher their level of privacy concern and privacy worry. The higher their level of privacy concern and privacy worry, the greater the possibility of privacy protection. There also existed an obvious ＂Privacy Paradox,＂ which indicated that, although they expressed their concern about personal privacy disclosure, they voluntarily disclosed a large amount of private information while using WeChat.