“淘宝村”发展的动力机制、困境及对策

The Motive Mechanism,Dilemma and Countermeasure of“Taobao Village”Development

农村电商产业集群是当前农村地区发展中的新形态。其发展动力源于个体的能动性、社会关系网络的支持、地方政府扶持及电商平台的引导。但不容讳言的是,在"淘宝村"面临升级发展的过程中,曾经支持淘宝村发展的诸多原动力却成为未来发展的阻碍,因此,需要建构合理的淘宝村可持续性发展模式,重新界定原有发展动力的作用机制与作用边界。

Rural commercial cluster is a new form of development in rural areas. Its development momentum is guided by the individual＇s initiative,the support of social relations network,local government support and electric business platform. But in the process of upgrading the development of Taobao Village,many of the driving force have become obstacles to future development. Therefore,it is necessary to construct a reasonable model of sustainable development in Taobao Village,and to redefine the mechanism of action and the boundary of action.