红色文化微传播:涵育社会主义核心价值观有效路径

Red Cultural Micro Propagation: An Effective Path to Embody the Socialist Core Values

红色文化超越时空所传承的理想信念、价值追求和"前世今生"的传奇故事,是社会主义核心价值观培育和践行的具体依托和天然载体。但实际生活中,红色文化传播方式单一、微传播能力不强,致使红色文化游离于现代传播领域之外。红色文化要助推社会主义核心价值观培育,必须培养微传播思想创新传播范式、塑造典型人物形象全方位弘扬、抓住关键时期引发热点关注。

The ideals and beliefs of the red culture surpassing time and space,the pursuit of values,and the legends of past and present life are the concrete support and natural carrier for the cultivation and practice of socialist core values. However,in real life,the red culture spreads in a single way and its micro-dissemination ability is not strong,resulting in the red culture being outside the modern communication field. Red culture must promote the cultivation of socialist core values,we must cultivate the micro dissemination of ideas,innovation and communication paradigm,and create a typical character image.