摘要
品牌符号本身是一个复杂的品牌识别系统,能对消费者起到潜移默化的影响。能指所指所构成的品牌符号,能有效区分不同的产品和服务。产品等实质形式都是品牌所包含的,通过各种符号化的信息,去影响消费者,去传递更多无形的价值。企业只有打造出自己的"超级符号",才能在更多优质企业的竞争中脱颖而出。
Brand symbol itself is a complex brand identification system,which can affect consumers imperceptibly. The brand symbol formed by signifier is also a very important brand identification element. Can effectively distinguish between different products and services？
作者
张付云
ZHANG Fu - yun(Inner Mongolia Normal University, Hohehot Inner Mongolia 010022, China)
关键词
品牌
符号
超级符号
brand
symbol
super symbol
