以App为载体的中医药文化传播模式分析

Analysis of Traditional Chinese Medicine Cultural Transmission by Apps

在纵览App在中医药领域应用概况的基础上,将中医药相关App分为求医就诊类、养生保健类、辅助学习类和医考辅导类,探讨了各类App传播中医药文化的模式和特点。并针对以App为载体传播中医药文化的模式进行了思考,提出:加强相关手机游戏的开发,从专业角度规范相关App的改进,联合开发形成合力,正视App载体传播中医药文化模式的局限性,如此才能合理利用新媒体,更好地传播和传承中医药文化。

In surveying the App on the basis of the application in the field of TCM, Chinese medicine related App can be divided into doctor visits, health care, support them and medical exam tutoring class, discussed the mode and characteristics of various types of App to spread TCM culture. And to spread the App as a carrier of TCM culture pattern of thinking. The paper put forward strengthening related the development of mobile phone games from the perspective of professional norms related to the improvement of the App, joint development of mix, the limitations of App carrier spread cultural pattern of TCM in the face, so it can reasonably use new media, dissemination and inheritance of TCM culture better.