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论新媒体品牌信任的内涵与构建

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摘要 移动互联网人口渗透率增速明显放缓,新媒体的人口红利与机会红利正在逐渐消失,新媒体间的竞争已转向品牌价值竞争,构建新媒体品牌信任成为发展的必然要求。新媒体品牌信任包括新媒体内容产品信任、内容获取成本信任和媒体能力信任三个方面,因此,新媒体品牌信任的构建要从优质内容生产、优化内容分发方式和增强新媒体职责能力三方面入手,构建新媒体品牌信任,为新媒体持续、健康发展奠定良好的基础。
作者 韩冰
机构地区 聊城大学文学院
出处 《现代视听》 2018年第4期36-39,共4页 Modern Audio-Video Arts
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