社交网络中社会比较的研究进展

Research Progress of Social Comparison in the Social Network

社交网络作为信息获取的重要工具,为社交用户提供了丰富的社会比较信息。与传统的社会比较行为不同,社交网络中的社会比较具有比较信息积极性、比较方向单一性、比较群体多样性、比较维度片面性等新特点,且对个体心理健康产生了更多的消极影响。研究表明社会比较理论、自我肯定理论与可得性偏差理论对社交网络中的社会比较行为具有解释作用,社交网络中社会比较行为的研究方法主要为问卷法与实验法。未来应加强社交网络社会比较的本土化研究,进一步探究其认知与生理机制,重视其对个体产生的积极影响并进行推广。

As an important tool for information acquisition,the social network provides social users with rich social comparison information. Different from the traditional social comparison behavior,the social comparison in the social network has such new features as positivity of comparative information,singularity of comparative direction,diversity of comparative group,and one-sidedness of comparative dimension,and has more negative effects on individual mental health. Studies have shown that social comparison theory,self-affirmation theory and availability bias theory can explain the social comparative behavior in the social network. The research methods of social comparative behavior in the social network are mainly questionnaire and experimentation. The future research should strengthen the localization research of social comparison in the social network,further explore its cognitive and physiological mechanisms,and attach importance to and popularize the positive impact on the individuals.