我国老年家具市场发展现状及问题研究

Study on the Current Situation and Problems of the Elderly Furniture Market in China

老龄化社会的到来对于我国的老龄产业来说,既是挑战又是机遇。就目前的整个老年家具市场而言,发展状况似乎不尽人意,主要原因是由于行业内缺少标准化指导,资金不足、人才缺乏,消费人群对老年家具存在认知误区等。本文基于笔者的理解,针对以上问题提出了几点建议,认为国家理应细分到老年家具这一领域,尽快促进老年家具的标准化;建立好相关的人才培养机制,政府给予相应的引导和支持从而解决资金与人才的问题;借助媒体或网上平台宣传老年家具,进一步实现老年家具的品牌化。

With the arrival of aging society, Chinese aging industry ushers in both challenges and opportunities. In terms of the whole elderly furniture market, the development situation is not satisfactory. Main reasons are as following--lacking standardized guidance, shortage of funds and talents,and misunderstandings about elderly furniture from consumers. Based on the author’s understanding, several suggestions are proposed for the above issues. First, the state should list the field of elderly furniture independently and promote its standardization as soon as possible; Second, a relevant personnel training mechanism should be Established; Furthermore, the government should provide appropriate guidance and support to solve the lack of funds and talents. It’s to realize the branding of elderly furniture further by means of medias and internet platforms.