热追捧与冷思考:“马拉松现象”对城市文化的影响及理性审视

Hot Pursuit and Cold Reflection: Influence of Marathon Phenomenon on Urban Culture and Rational Examination

为了揭示马拉松运动文化价值的内在机制,以马拉松现象与城市发展为切入点,综合运用文献资料、对比分析等研究方法对当前马拉松运动受到"热追捧"现象进行深入分析,认为:马拉松运动受到追捧的因素是多元的,受众的盲从、国家治理政策的"松绑"以及经济利益的驱使是推动马拉松热的关键;马拉松赛事的举办对凝练城市文化、提高城市软实力、城市经济发展以及民生问题的提升都有着积极的促进作用;马拉松运动对城市影响的价值表达在于寻求具有普世价值的和平、友谊、发展、健康的价值形象。在马拉松运动受到"热追捧"的同时产业链不完整,品牌效应较低致使无法与国际知名赛事媲美;部分受众群体缺乏科学的认知和运动风险评估导致伤害事件频发;城市马拉松的赛事运营治理水平以及内容的娱乐性有待于进一步提升;城市客观环境的限制影响了马拉松赛事举办的质量等问题同样引发思考亟待解决和科学治理。

Starting from the marathon phenomenon and the urban development,this paper applies the literature review,comparative analysis and other research methods to analyze the phenomenon of current marathon fever,in order to reveal the intrinsic mechanism of the cultural value of marathon. We believe that there are various factors contributing to the extraordinary popularity of marathon; the audience＇s blindly following,the ease of the national governance policy and the pursuit of economic benefits are the critical factors for marathon fever. The holding of marathon event has a positive role in condensing urban culture,improving urban soft power,promoting urban economic development and improving people＇s livelihood. The value expression of marathon＇s influence on the city lies in seeking the value image of peace,friendship,development and health. Although the marathon receives hot pursuit in China,some problems such as the incomplete industry chain and the low brand effect make it unable to match the international famous events; some people lack of scientific cognition and exercise risk assessment,resulting in frequent injuries; the operation and management level and the entertainment contents of city marathon need to be further promoted; and the restriction of objective urban environment affects the quality of marathon event. All these problems should be considered and scientifically solved.