大健康背景下我国连锁药店创新发展研究

Research on Innovation and Development of Chain Pharmacies in China under the Background of Big Health

目的针对目前我国连锁药店遇到的发展障碍,提出完善建议,并进一步探讨创新发展方向。方法通过案例分析法、数据分析法、比较法分析我国连锁药店经营发展的现状及存在的障碍,并通过对比借鉴发达国家的经验和优势,结合国内现状探讨如何完善和改进。结果与结论我国连锁药店经营起步较晚,由于缺乏现代零售药店的经营理念和管理经验,在发展中还存在诸多障碍。建议通过加强行业管理和政策引导、优化供应链管理、扩大连锁药店经营规模、提升药店从业人员的药学知识水平及药学服务质量四个方面进行完善,并结合国家大健康政策背景与国情,提出连锁药店进入医药电商领域的创新发展方向,并对连锁药店未来主流经营模式进行探讨,进一步实现优化升级。

Objective To make suggestions for improvement and to further explore the direction of innovation and development in terms of the obstacles encountered in the development of chain pharmacies in China.Methods Analyzes the current situation and existing obstacles of the development of chain pharmacies in China through case analysis,data analysis and comparative analysis,draws lessons from the experience and advantages of developed countries,and discusses how to improve according to the present domestic situation.Result Conclusion China＇s chain of pharmacy business started late,due to the lack of modern retail pharmacies business philosophy and management experience,there are still many obstacles in the development.It is proposed to strengthen the management and policy guidance of the industry,optimize the supply chain management,expand the scale of the chain pharmacies,improve the level of pharmacy knowledge of the practitioners and the quality of the pharmacy service.Combined with the national big health policy background and national conditions,the essay puts forward a innovation and development direction that the chain of pharmacies get into the field of medical e – commerce.It also discusses the mainstream business model of the chain pharmacies in the future to further optimize the upgrade.