贵州农产品互联网营销策略探析

受交通落后、销售方式单一、市场观念缺乏等因素影响,贵州农产品资源丰富却没有创造出应有的市场价值。随着互联网技术与电子商务的高速发展,贵州农产品营销应具备互联网思维,应用互联网平台与软件,积极探索新兴技术的结合,改变市场观念,做好产品定位,增强客户体验,满足客户需求。

Because of the backwardness of traffic, single sales methods, and lack of market concepts, Guizhou＇s agricuhural products are rich in resources but have not created similar market values. With the rapid development of Internet technology and e-commerce, Guizhou agricultural marketing should have Internet thinking, apply Interact platforms and software, actively explore the combination of emerging technologies, change market concepts, make product positioning, enhance customer experience, and meet customer needs.