宁波城市色彩形象设计的象征化

Symbolization of the City Color Image Design in Ningbo

城市色彩研究离不开对色彩寓意或象征的探究,但城市色彩象征的意义尚不明朗,在设计实践中如此,在设计理论研究中亦是如此。因此,文章尝试从城市形象表达的符号逻辑、宁波城市色彩及其象征意义、城市色彩形象设计的象征化转译三个层面予以分析,探讨的基础是色彩地理学、符号学、心理学以及象征化的视觉传达设计理论,意图探寻破解城市文化消失难题、塑造鲜明城市形象的可行途径。

The research of urban color is inseparable from the exploration of color symbol, but the meaning of urban color symbol is not clear in design practice and design theory. So this article tries to analyze the symbolic logic of urban image, the color of Ningbo and its symbolic meaning, and the symbolic translation of urban color image design. The three levels are analyzed. The foundation of the discussion is color, geography, semiotics, psychology and the symbolized visual communication design theory. The paper is to explore the feasible way to solve the problem of urban culture disappearance and to shape the vivid city image.