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中国企业争相赞助 比赛转播权争夺激烈 世界杯大生意 被引量:1

How does the World Cup affect the economy?
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摘要 为期32天的世界杯足球赛狂欢盛宴将再次开启。在收获球迷狂热激情的同时,绿茵场上传带的更是滚滚财源:央视世界杯广告资源官方赞助商的标底价格,就已高达35.62亿元;本届世界杯中国赞助商多达7家,为FIFA贡献的收入或超3亿美元。 Russia will host the world's biggest soccer tournament this year from June 14 to July 15 in 11 cities in the European part of the country, having spent billions of dollars on preparations. As the world's biggest sporting event and one of the most commercially valuable sports IP, it is estimated that FIFA is expected to earn more than 8 billion dollars from this year's World Cup. Among them, TV broadcasting right revenue is about 2.7 billion dollars, manufacturer sponsorship revenue is about 2 billion dollars, and 4 billion dollars will be gained through authorized brand product sales. What is more, the World Cup would also bring considerable benefits to the host country. From 2013 to 2013, Russia's GDP will possibly achieve an increase from 26 billion—30.9 billion dollars thanks to the economic effect of the World Cup.
出处 《中国经济周刊》 2018年第23期16-33,88,共18页 China Economic Weekly
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