摘要
文章分析了无人机在新闻报道各个领域以及营销层面的应用,揭示了无人机技术的使用对于新闻报道、企业"商品—人力—广告—店铺"整体价值链营销的独特作用。同时,无人机技术的快速发展与应用,也影响了政府对这一领域的管控制度。文章认为,加大无人机管控目前已成为国际共识,在全球尚未制订共同的管控制度和标准的情况下,美国等国家制定出台的无人机管控制度值得借鉴。
The article analyzes the application of UAVs in all aspects of news reports and marketing, and reveals the unique role of UAVs in news reporting and overall value chain marketing of "goods -- manpower - advertising - shops. At the same time, the rapid development and application of UAV technology has also affected the government's control over this area The article believes that increasing control of UAVs has become an international consensus at present. Under the circumstances that no common control system and standards have been formulated in the world, it is worth learning from the unmanned control system promulgated by the United States and other countries.
出处
《中国广告》
2018年第6期122-125,共4页
China Advertising