以主题视觉呈现为主导的书籍设计研究

The Study of Book Design Dominated by Theme Vision

书籍是用来传达思想知识、表达情感的美学作品。以信息技术为主导的新时代下,人们依赖于手机、平板等智能设备获取知识、传播思想,纸质书籍越来越被忽视;视觉需求的更新,书籍设计也在寻求新的设计亮点,延展其生命价值。在种类繁多的书籍中,如何得到大众的认可与关注,不仅要从形式上美化书籍,更要以主题视觉为导向对语言和版式进行设计,以愉悦的方式满足读者的心理和情感多重需求。

Books are aesthetic works used to convey ideological knowledge and express emotions. In the new era of information technology, people rely on mobile phone, tablet and other intelligent equipment to acquire knowledge and communication ideas. Paper books are becoming more and more neglected; the renewal of visual demand and the design of books are also seeking new design highlights to extend the value of life. In a wide variety of books, how to get the public＇s recognition and attention is not only to beautify books in form, but also to design the language and format under the guidance of theme vision, and to satisfy readers＇ psychological and emotional multiple needs in a joyful way.