“美丽乡村”视角下云浮南江流域竹文化旅游商品设计

Research on Tourist Souvenir Design of Bamboo Culture in Nanjiang River Basin in Yunfu from the Perspective of "Beautiful Countryside"

文章从追溯源头、分析优秀设计作品入手,提出云浮旅游竹文化制品的升级策略,从丰富创作手法、打造独有IP、加入互联网思维等维度深入分析了云浮南江流域竹文化旅游商品的实现途径,希望可以为该地区的竹文化旅游商品设计提供些许思路。

Starting from the search for the source and analyzing the excellent design works, the article puts forward the upgrading strategy of Yunfu tourist bamboo cultural products, and analyzes the ways to realize the bamboo cultural tourism commodities in the Nanjiang River Basin of Yunfu from the rich creative techniques, the creation of the unique IP, and the Internet thinking. It can provide some ideas for the design of bamboo culture tourism products in this area.