公号背后的资本局

The capital trap behind official accounts

跨界收购公号,有利于企业拓展业务版图,打造核心竞争力。但与此同时,企业进军新领域,从内部管理构架的建设到能否抓住新行业中的机遇和政策导向等问题,又成为企业在收购之后的新挑战一场上市公司收购案,搅动了市场对微信公众号资本估值的大探讨。近日,瀚叶股份发布重大资产重组预案,拟作价38亿元收购主营公众号运营的深圳量子云科技有限公司（以下简称＂量子云＂）100%股权。

The cross-boundary acquisition of official accounts can help companies to expand their business domain and to build their core competitiveness. At the same time, however, when the company entered a new field, from the construction of internal management framework to whether it can grasp the opportunities and policy orientations in the new industry as well as other problems, have become the new challenges faced by the company after its acquisition.