新媒体时代高校思想政治教育面临的新机遇与新挑战

New Opportunities and Challenges Faced by the New Media Era in Ideological and Political Education

新媒体作为信息时代的产物,为高校思想政治教育工作带来了新的发展机遇,有利于拓展高校思想政治教育的时空,丰富思想政治教育的形式与内容,提升吸引力与感染力,但也使高校思想政治教育环境、传统的思想政治教育模式、教育者的媒介素养也面临新的挑战。高校思想政治教育工作者只有积极回应新媒体时代的挑战,在教育理念、教育模式和教育队伍方面进行改革,才能更好地实现新媒体与思想政治教育的融合,提高教育实效性。

As a product of information age, the new media has brought new opportunities for the development to the ideological and political education work in universities, improved the＇time and space in this field, enriched its form and content, enhanced the attraction and infection, but also brought new challenges to the education environment, traditional education mode and requirements for educator. Consequently, the educators in universities are supposed to actively respond to this challenge, reform in the education concept, education mode and the education field to better realize the integration between the new media and ideological and political education work and improve the efficiency of the education.