政策感知与决策偏好对创新政策响应行为的影响

The Influence of Policy Perception and Decision-Making Preferences on Intention of Innovation Policy Response

为了探究政策感知与决策偏好对企业响应创新政策行为的影响,以北京市337家高新技术企业为样本,应用结构方程模型进行分析,结果显示:(1)政策实用性感知和企业家决策偏好均有利于促进企业响应创新政策行为,企业家决策偏好在政策实用性感知和企业响应行为之间发挥部分中介作用。(2)政策易用性感知对企业响应创新政策行为不产生直接影响,而是通过政策实用性感知和企业家决策偏好的完全双重中介作用产生间接影响。政策实用性感知在政策易用性和企业家决策偏好之间发挥部分中介作用。(3)政策实用性感知的中介效应大于企业家决策偏好和政策实用性感知与企业家决策偏好的双重中介效应。

In order to study the influence mechanism of policy perception and decision-making preferences on enterprises＇ responses to innovation policy behaviors,337 high-tech enterprises in Beijing were taken as samples and analyzed with structural equation model for empirical analysis. The result indicates that：（1） The useful perception of innovation policy and decision-making preferences of entrepreneur have significant positive influence on the intention of innovation policy response. And those decision-making preferences play a partial intermediary role between the useful perception and the response intention;（2） The ease of use perception has an indirect influence on the intention of innovation policy response by the complete mediation of useful perception and decision-making preference. And the useful perception play a partial intermediary role between the ease of use perception and the response intention;（3） The single factor mediation effect of useful perception is greater than the mediation effect of decision-making preferences and the dual mediation effect of them.