民族地区公众参与社会政策的媒介途径

Media Approach to Public Participation in Social Policy in Minority Region

当前,民族地区的公众借助大众传播媒体参与社会政策的意识越来越强、活动越来越频繁。由于各种媒体特点的差异,因而在具体的参与中,采用不同的媒介就会有不同的参与模式:报刊是一种精英化的参与,广播、电视是一种初步互动的参与,网络是一种全民围观、互动式的参与,自媒体是一种景观式的参与。对于公众的积极参与,作为社会政策的制定者和执行者的政府部门,应该科学地予以引导,以充分发挥民族地区社会政策的作用,提升民族地区公众的社会认同度。

At present, the public awareness of public media participation in social policy is becoming more and more strong and more and more frequent. Because of the characteristics of various media exist such differences, so the specific participation in various media channels show a different pattern： newspapers is an elite participation, radio and television is a preliminary interactive participation, the network is a kind of universal crowd and interactive participation, since the media is a landscape type in. As for the active participation of the public, the government as the formulation and implementer of social policy should be guided scientifically so as to give full play to the role of social policies in minority region and enhance the social identification of the public in minority areas.