电视剧里网络基因的影响

The Influence of Network Genes in TV Series

近年来,传统媒体通过推进网络电视剧发展的方式积极适应互联网带来的变革。本文首先从互联网发展入手,分析了网络基因对电视剧的制作、播出以及受众造成的影响,同时分析了现阶段电视剧制作存在的问题。然后从积极与网络自制剧开展相关的合作和交流、话题营销和大数据云计算以及广告植入推广方式三个方面分析了网络基因对电视剧的影响机制。最后从借助网络平台的反馈机制以及教育责任、文化交流和融合的角度分析了在互联网快速发展的大背景下,电视剧所需要承担的相应责任。

Traditional media also actively adapt to changes in the Intemet by promoting the development of network TV drama. This article first from the perspective of the development of the Intemet, the analysis of the network gene on the production, broadcast and the impact of the audience, but also analyzed the current problems in the production of TV series. Then from three aspects of the positive and the network homemade drama to carry out the related cooperation and exchanges, the topic marketing and big data cloud computing and advertising implant promotion way analysis of the influence mechanism of network genes on tv. Finally, from the perspective of the feedback mechanism of the network platform and the educational responsibility, cultural exchange and integration of the rapid development of the Internet in the context of the rapid development of the big background, the TV drama needs to assume the corresponding responsibility.