新媒体在高职大学生思想政治教育中的作用研究

Research on the Role of New Media in Higher Vocational College Students' Ideological and Political Education

随着移动互联网的发展、智能手机的普及,新媒体逐渐成为高校进行思想政治教育的重要工具。新媒体以其交互性、及时性的特点,快速渗透到高职大学生的日常生活中,对大学生人生观、价值观养成有很大的影响。在"互联网+"时代,运用互联网思维和大数据思维发挥新媒体在高职大学生思想政治教育的积极作用,有极其重要的现实意义。

With the development of mobile internet and the popularization of smart phones, new media has gradually become an important tool for ideological and political education in colleges and universities. New media, with its interactivity and timeliness features, quickly penetrated into the daily life of higher vocational college students and had a great influence on the cultivation of students＇ outlook on life and values. In the ＂Internet ＋＂ era, the use of Internet thinking and big data thinking to play a positive role in the ideological and political education of new students in higher vocational colleges, has extremely important practical significance.