基于波士顿矩阵的综合档案馆公众参与式文化活动研究

Study on Public Participatory Cultural Activities in General Archives Based on BCG Matrix

本文阐述了公众参与式文化活动的背景与内涵，以波士顿矩阵为工具，将文化遗产机构公众参与式文化活动划分为线下接收型、线上接收型、线下贡献型、线上贡献型四类并进行了系统分析。通过以上分析并结合调查发现：提升公众参与深度是我国综合档案馆开展公众参与式文化活动的关键。进一步构建了参与深度分析矩阵，从内容层次与行为性质两方面提出了综合档案馆开展公众参与式文化活动的创新思路。

The background and connotation of participatory cultural activities are clarified. And the participatory cultural activities of cultural heritage institutions are divided into 4 types as followed： offline receiving type; online receiving type; offline contribution type; and online contribution type. Then, all types of the activities are analyzed systematically by using BCG Matrix. According to the above research and investigation results, it is found that the key for China＇ s general archives to organize participatory cultural activities is to promote the depth of participation. Furthermore, matrix of the depth of participation was built, which focuses on the ways of organizing participatory cultural activities in general archives from aspects of content hierarchy and the character of behavior.