基于TAM理论的城市社区智能化养老服务项目需求因素分析

Research on the Demands of Smart Elderly Care Based on the Theory of TAM

目的目的基于技术接受模型(TAM)明确老年人采纳和使用智能化养老服务项目的影响因素,为智能化养老服务项目的构建提供依据。方法抽取山东省680名社区老年人为研究对象,采用Pearson相关分析明确技术焦虑、感知风险、社会规范、感知易用性、感知有用性、行为意向之间的关联性;通过logistic回归分析明确影响老年人智能化养老服务接受度的主要因素。结果技术焦虑与感知风险显著正相关,与感知易用性、感知有用性和使用意向显著负相关,年龄、家庭人均月收入、是否独居、健康状况、感知有用性、技术焦虑、主观规范为主要影响因素。结论基于技术接受模型(TAM)明确老年群体对智能服务的使用意向和行为,为智能化养老服务项目的构建和管理提供参考。

Objective To understand the influence factors on needs of Smart Elderly Care based on technology accept- ance model （ TAM）, providing a basis for the construction of Smart Elderly Care. Methods 680 elders were recruited in Shan- dong, to analyse correlation between technology anxiety, perceived risk, subject norms, perceived ease of use, perceived useful- ness, behavioral intenion with Pearson correlation;to analyse the main factors which affect acceptance on needs of Smart Elderly Care. Results It is significantly related between technology anxiety and perceived risk. It is negative correlation between tech- nology anxiety and perceived ease of use, perceived usefulness, behavioral intenion; age, family percapita income, live alone, health, perceived usefulness, technology anxiety, subject norms were the main influencing factors. Conclusion Making certain the behavioral intenion and behavior of Smart Elderly Care based on technology acceptance model （TAM）, providing the refer- ence for the project of Smart Elderly Care.