基于SOLOMO的台州城市营销平台设计与实现

Design and implementation of Taizhou city Image publicity platform based on SOLOMO

随着城市间竞争的加剧,为了提高台州市城市形象和城市自身竞争力,文中探索了SOLOMO理念与城市形象营销的关联机制。基于MVC模式和Web编程技术,实现了台州市的形象营销平台。本平台从城市理念、视觉形象、行为形象、经济感受四个维度对台州市进行了全面的营销。系统经测试,运行稳定,将城市营销与居民生活紧密结合,可以大幅提高城市的影响力。

With the intensification of competition among cities, in order to improve Taizhou＇s urban image and ur- ban competitiveness, this paper explores the relevance mechanism between SoLoMo concept and city image marketing. In this paper, the MVC and Web programming techniques have been used to realize the image marketing platform in Taizhou. This platform has carried on comprehensive marketing to Taizhou city from four dimensions of urban concept, visual image, behavior image and economic feeling. The system is stable. Besides, the city marketing and the resi- dents＂ life are closely combined, which can greatly improve the influence of the city.