广东文化志愿服务品牌建设实践研究

The Case Study of Brand Building of Cultural Volunteerism in Guangdong Province

本文以广东文化志愿服务品牌建设优秀案例为研究对象,从品牌建立、推广与传播、维护与保障三大环节,研究总结其经验和做法,以期促进文化志愿服务品牌建设的整体推广,进而提高文化志愿服务的整体水平。

Taking the outstanding case of cultural volunteerism brand building in Guangdong Province as the research object, the author summarizes its experience and praetiee from the three links of brand establishment, promotion and dissemination, maintenance and protection, with a view to motivating the overall promotion of cultural volunteerism brand building, and improving the overall level of cultural volunteerism.