以城市内容设计为主导的城市形象设计研究

City Image Design Guided By Urban Content Design

目的理清城市形象与内容设计之间的关系,建构以内容设计为核心的城市形象设计系统,促进城市品牌形象建构和可持续发展。方法将内容设计的思维理念导入城市形象设计中,从设计学和传播学的角度研究城市形象的内容挖掘和设计,并从4个方面构想内容设计与城市形象的关系和城市形象设计。结论城市形象是城市建设的宏观设计,是城市规划的重要组成部分。城市形象的设计源泉与城市的文化内容紧密相连。城市独特的人文传统符号等内容都是城市形象设计的重要参考依据,挖掘城市内容的设计体系能够有效避免城市发展的同质化趋势,为城市形象的个性化建构提供解决方案。

It aims to discuss the relationship between city image and urban content design, to build the city image de- sign system based on the core of content design, and to promote the sustainable development of city brand image con- struction. It introduces the idea of content design into city image design, studies content mining and city image design from the perspective of design and communication, then, makes an analysis of city image content mining and design with four aspects specifically. City image is an important part of urban planning and construction. As a macro design of urban construction, the source of city image design is closely linked with the urban cultural connotation. The city＇s unique hu- manities and traditional symbols are important reference for city image design; therefore, the design system of urban content mining can effectively avoid the homogenization of the urban development trend, and provide a solution for the personalized construction of city image.