重回马克思:反驳鲍德里亚对消费社会的解读

Returning to Marxism:Refutation of Baudrillard's Interpretation to the Consumer Society

鲍德里亚通过对消费社会的分析,激进地批判了资本主义社会,但批判资本主义社会并不就等同于马克思主义。鲍德里亚从马克思主义那里汲取理论资源,通过置换概念、变换关系等一系列手段,偏离了马克思主义。这一偏离形成了鲍德里亚独特的批判路径,其中既有直指资本主义社会问题的批判力度,但也有偏离马克思主义后的逻辑错误和本质误读。重回马克思,不仅要廓清马克思主义的思想内涵,更是要通过反驳鲍德里亚对消费社会的解读,去强调建设性马克思主义的重要性和现实意义。

Baudrillard criticizes capitalist society sharply through analyzing the consumer society, but, criti- cizing capitalist society is not equivalent to Marxism. Though BaudriUard obtains theoretical resources from Marxism, he diverges from Marxism through a series of means such as disposing concepts and changing rela- tionships. Forming his unique critique, this divergence includes the critique strength in the problems of capi- talist society as well as the logic error and essential misunderstanding for Marxism. The reviewing of Marxism requires not only clarifying the ideological connotations of Marxism, but also emphasizing the significance and practical meaning of constructing Marxism through refuting Baudrillard＇ s interpretation to the consumer society.