微信公众号传播科学育儿知识的应用调查

The application effect and user needs of WeChat official account "My Childcare Helper"

目的调查微信公众号"小小育儿帮手"的应用效果。方法以2017年7-12月关注或阅读公众号"小小育儿帮手"的读者为调查对象,通过微信公众平台进行问卷调查,收集数据并分析微信公众号"小小育儿帮手"的应用情况。结果本次调查共收到401份有效问卷,调查对象以医生为主(62.09%);结果发现64.59%的读者表示持续关注并阅读"小小育儿帮手",超过90%的读者表示"小小育儿帮手"的科学性、易懂性、实用性及生动性很好或较好,80.55%的读者能将知识运用到工作或生活。结论微信公众号"小小育儿帮手"对传播科学育儿知识有较好的作用。

Objective To explore the application effect and user needs of WeChat official account ＂ My Childcare Helper＂.Methods Readers who subscribed or read the WeChat official account ＂ My Childcare Helper＂ from July to December 2017 were enrolled in this survey.The questionnaires were distributed via the WeChat official platform,and data were collected to analyse the application status of the WeChat official account ＂ My Childcare Helper＂.Results A total of 401 valid questionnaires were received,and 62.09% of the participants were doctors.The results showed that 64.59% of the participants continuously subscribed and read the articles in ＂ My Childcare Helper＂,more than 90% of the participants approved good scientificity,understandability and practicability of articles in ＂ My Childcare Helper＂,and 80.55% of the participants applied the knowledge from ＂ My Childcare Helper＂ to their work or life.Conclusion The WeChat official account ＂ My Childcare Helper＂ has a good effect on the dissemination of scientific knowledge of children′s care.