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区域品牌打造的意义与方法 被引量:1

Research on the Significance and Methods of Building Regional Brands
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摘要 本文通过对全国知名品牌示范区建设情况的简要分析,阐述了开展辽宁省知名品牌示范区创建的意义和存在的问题,并且有针对性的提出了创建知名品牌示范区工作的几点建议。 Through brief analysis of the construction of national famous brand demonstration area,this paper expounds the significance and existing problems of establishing the famous brand demonstration area in Liaoning,and puts forward some specific suggestions for create a famous brand demonstration area.
作者 邢立国 XING Li-guo(Liaoning Institute of Standardization, Shenyang 110004, China)
出处 《品牌与标准化》 2018年第3期22-24,共3页
关键词 知名品牌创建示范区 区域品牌 品牌培育 famous brands to create demonstration area regional brands brand cultivation
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