文化认同视域下文化产业进程中的问题及对策

Problems and Countermeasures in the Process of Culture Industry from the Perspective of Cultural Identity

全球化语境下,文化产业成为文化霸权国家进行价值观与意识形态灌输与渗透的主要手段,隐性的西方文化殖民正在悄然且迅速推进,这引发了普遍且强烈的认同危机。我国文化产业在发展进程中取得了辉煌成就,但同时也出现了诸如"物质枷锁负面效应显现""忽视受众需求"等问题。我们的对策应是立足本土文化优势,在积极学习与借鉴中选择与创新传统文化资源,深入研究民众文化需求,书写"我们的"新文化身份,强化文化认同,振兴文化产业,捍卫我国文化安全。

In the context of globalization, cultural industry has become the main means of cultural hegemony countries to instilling and infiltrating values and ideology. Invisible western culture colonization is quietly and rapidly advancing, which leads to a widespread and strong recognition crisis. China＇s cultural industry has made brilliant achievements in the process of development, hut at the same time, there are also problems such as ＂material constraints, negative effects＂ and ＂ignoring audience needs＂. Therefore, we should implement the coping strategy actively, which includes selection and innovation of traditional culture resource based on the active learning of local culture advantage, in-depth study of public cultural requirements. In this way, we can write ＂our＂ cultural identity, strengthen cultural identity, revitalize the cultural industry and defend our cultural security.