文化生态变迁:一种跨文化传播理论建构的框架

Evolution of Culture Eco-System:A Framework for Cross-Culture Communication Theories

中国的跨文化传播研究目前仍处于理论体系建构初期,相关知识生产薄弱,策论成果丰富而学理挖掘不足。鉴于跨文化传播鲜明的学科交叉属性,突破理论发展瓶颈,一方面有赖于立足本领域的学科内深研,另一方面也要开阔视野向其他学科采借。文化生态学的整体性视野,可以在一定程度上修正目前跨文化传播侧重微观实务的研究偏向。从文化生态模式入手,结合文化变迁视角,共时性与历时性分析并重,提出文化生态变迁的框架,有助于从宏观、系统的视角谋求跨文化传播理论建构的突破。

The research on cross-culture communication in China is still in the early stage of theoretical system construction,featuring various view but weak theory support.The policy research achievements are rich,but the scientific research is insufficient.Given the inter-disciplinary nature of cross-cultural communication,it not only involves profound research,but also learning from other disciplines,so as to make major breakthroughs.With a holistic view of culture eco-system from the perspective of cultural evolution,the article emphasizes on both synchronicity and diachronicity,and proposes the framework of culture ecosystem evolution.It is conducive to seeking breakthrough in cross-cultural communication theory construction from a macroscopic and systematic perspective.