舆情监测在我国消费品召回领域中的应用研究

Research on the Application of Public Opinion Monitoring in China's Consumer Products Recall

本文从消费品舆情监测角度出发,结合消费品监测的特点和日常、专项两类应用,从消费品召回流程分析监测的应用重点及功效,以期在消费品调查和召回中发挥舆情监测的最大作用。

Combined with the characteristics of consumer product monitoring and daily and special applications, this paper analyzes the application focus and efficiency of monitoring in the recall process of consumer products from the perspective of monitoring the public opinion on consumer products, so as to promote public opinion monitoring to play an important role in the investigation and recall of consumer products.