VR体验店消费者潜在需求偏好情况调查研究

Research on Potential Needs Preference of Consumers in VR Experience Stores

通过发放问卷与体验实体店重点访谈相结合的方式,就消费者对现有VR体验店提供的体验和价格潜在偏好展开调查,了解VR体验者的潜在需求,为VR体验产品与服务的改进与升级提供有意义的研究和咨询服务支撑。主要采用多阶段抽样、等距抽样和不等概抽样相结合的方法设计抽样方案,从线上和线下两个方面开展基于随机抽样的统计调查研究,计划定量样本量900人,定性访谈调研样本量15人。线下抽样选择沈阳市作为抽样区域。研究得出结论:培育潜在消费者认知度是重中之重。

This paper combines questionnaires and experience interviews with physical store interviews to provide an in-depth survey of the experiences and prices that consumers provide for existing VR experience stores. Understand the potential needs of VR users,and provide meaningful research and consulting service support for the improvement and upgrade of VR experience products and services. This study mainly adopts multi-stage sampling,equidistant sampling,and unequal sampling in combination to design a sampling plan. It conducts statistical investigations based on random sampling from two aspects, online and offline, and plans to quantify a sample size of 900 people. Qualitative interviews survey sample size 15 people. Under the project line sampling,Shenyang City was selected as the sampling area. At the end of this study,we concluded that cultivating potential consumer awareness is a top priority.