国际市场营销课程全英语教学探索——以上海海关学院为例

An Exploration into Full English Course Teaching of International Marketing Course

由于研究范围和研究对象国际化的特点,全英教学被引入国内普通高校经管类本科专业国际市场营销课程。但该课程全英教学的具体方法和途径,仍处在探索阶段。结合上海海关学院国际商务专业开设国际市场营销全英课程的经验和教训,从教材选择、教学内容选择、教学方法三个方面探讨了如何更好地开展该课程全英教学。

Owing to the internationalization features in its research object and research scope,International Marketing course in economics and management majors in domestic universities and colleges has been attempting full English teaching in recent years. However,the teaching methods and approaches of this full English course is still in exploration. Incorporating the experience and lessons in International Marketing teaching in the International Business Major in Shanghai Customs College,this article explores how to better conduct full English teaching from the aspects of textbook selection,teaching content screening and pedagogical approaches.