有线电视行业超级用户思维及模式应用

Super-user Thinking Pattern for CATV

本文从用户的需求分析、技术的演变创新、宁波的应用案例几个方面,较详细的描述了基于有线电视的超级用户服务技术模式的发展方向,希望能够为广播电视运营单位提供一定的借鉴作用。

This paper mainly tells the story of the network integration and the ＂Internet Plus＂ modes. Radio and television service need to make change from the existing no differences service mode to the differential, precise super-user service mode, so as to improve customer service quality and experience, and to attract users belonging to radio, film and television group. The corresponding technical service needs breakthrough innovation and fundamental change. This paper describes the development direction of CATV based super-user service in detail, in aspects of user＇s demand analysis, the evolution of technical innovation, application cases in Ningbo. It provides a reference for radio and television operation.