期刊文献+

何种沉浸式技术离我们更近?

Which Kind of Immersive Technology is Closer to Us?
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摘要 沉浸式技术指让人沉浸其中,获得身临其境体验的新技术。目前市场上经常提及的沉浸式技术主要有VR(虚拟现实)、AR(增强现实)和MR(混合现实)三种。本刊对VR、AR和MR做简要对比和分析。市场存在一种比较主流的观点,是把MR看作是AR的一个重要子集,也即未来的演进和发展方向。因此,本文中不再对AR和MR分别论述,直接使用AR来泛指两种技术。 Immersive technology means immerse yourself in the situation with immersive experiences. There are three types of immersive technologies that are often mentioned on the market today: VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality). This article makes a brief comparison and analysis of VR, AR and MR. There is a more mainstream view in the market that MR is regarded as an important subset of AR, which is the future evolution and development direction. Therefore, AR and MR are no longer discussed separately in this paper, and AR is used directly to refer to both technologies.
作者 贾雪 陈亮 Jia Xue;Chen Liang
出处 《现代广告》 2018年第12期4-15,共12页 Modern Advertising
关键词 沉浸式技术 VR AR MR 广告主 hnmersive technology VR AR MR Advertizer
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