手机媒介惠老发展探究:基于中老年用户的使用行为调查

How Mobile Phones Benefit the Elderly: Based on an Investigation on Usage Behavior of the Middle-aged and the Elderly

通过调查中老年用户的手机使用行为发现:特定目的、媒介优势是中老年用户接触手机及媒介融合型服务的主要原因;并表现为以通信、生活助手、多媒体为主的功能偏好,以及以与人交流、服务作息、资讯来源为主的功用评价;中老年用户急需老人手机产品及其承载的媒介融合型和居家养老型服务;用户因素是影响中老年用户手机使用行为的根本因素,媒介因素是影响其手机使用活动的关键因素,环境因素主要是会造成其手机使用活动与使用需求的差异。基于针对用户特殊性、发挥媒介优势、优化环境支持三个层面,提出了手机媒介实现惠老发展的策略。

Through an investigation on mobile phone（MP） usage behavior of the middle-aged and the elderly, we find that： 1. they like to use MP and media convergence service on MP mainly because have specific using purposes and recognize the advantages of MP as media; 2. they prefer MP functions such as communication, life assistant and multimedia, and they regard MP as an instrument to communicate with others and to provide convenience for their daily schedules and a source for information; 3. they urgently need elderly-targeted MP, better offering media convergence service and home-based care service for elderly; 4. user factors are fundamental factors influencing usage behavior, instrument factors are key factors influencing usage activities, environmental factors mainly result in differences of usage activities and use demands. Finally, we proposed development tactics of MP for the elderly from three aspects： considering the particularities of users, giving full play to the media advantages of MP, optimizing the supportive environment.