广告学本科教学改革与实践——以安徽财经大学为例

Teaching Reform and Practice of Undergraduate Advertising Education An investigation in Anhui University of Finance & Economics

广告学专业的教学理念和教学方法需要密切关注广告业界的发展动态,及时更新,以提高学生的理论水平、创新意识和实践能力。本着这样的目的出发,我校广告学专业在探索人才培养模式、创新教学模式上进行了一系列的新尝试,取得了一定的教学成效,希望通过这些积极的探索和尝试,能够为新媒体形势下的广告人才培养,提供一点可参考的对策和有益的启迪。

The teaching idea and the methods should closely be related and updated with the development of the advertising industry as to promote the theory level, innovative consciousness, and practical ability of students. Thus, a series of new teaching attempts were carried out in the model of talent training and teaching strategy in advertising major, and some effective teaching results has been achieved in AUFE. It is expected that some suggestions and insights can be shed light on the talent training of advertising in new media times by this active exploration and attempt in adverting teaching.